Newspaper Archive of
N. Warren Town and County News
Norwalk, Iowa
November 17, 2011     N. Warren Town and County News
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November 17, 2011

Newspaper Archive of N. Warren Town and County News produced by SmallTownPapers, Inc.
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Thursday, November 17, 2011 1 N/Warren Town and County News Page Seven Today's Newspaper Business Big-city newspapers are fighting rising costs, falling circulation, advertising losses to other media and a com- Norwalk Parks and Rec Partnership recently re- petitive challenge from the Internet. But their woes has received a $3,218 grant ceived a state award to fa- present an opportunity to small daily and weekly news- from Warren County Phil- cilitate endowment build- papers, shoppers and alternative papers. By assuming anthropic Partnership. ing and grant making. some of the functions of big papers - while still retain- Grant funds will help pur- The Iowa General As- ing their distinctive identity - the small papers can reap chase portable shuffle-sembly made the contribu- big rewards, board courts to be used at tion to the foundation pos- An analysis by leading classified-ad-placement Norwalk City Park and the sible. In 2004 the Iowa leg- agency Access Advertising of Kansas City, MOclarifies Norwalk Schools PE islature passed several the changes that are transforming the newspaper busi- clashes, bills to encourage founda- ness. "I think shuffleboard is tion building and commu- "The bottom dropped out of newspaper classified a lifetime sport that can be nity-based philanthropy. advertising revenue in the first quarter of 2001, even before 9/11," states Access Advertising Chief Economist utilized by the whole com- Among these measures munity. This starts by was H. F. 2032 which pro- Brad Furnish. "If you adjust the data for inflation, clas- teaching it to the grade vided that non-gambling sifted ad revenue still hasn't recovered to the level it school children. A number counties, initiating a reached in 1996. From $19.6 billion in 2000, classified- of senior citizens have vol- county-wide community ad revenue has fallen to $5.7 billion in 2010." Furnish unteere.d to teach thisfoundation would be eli' uses data gathered by the National Newspaper Asso- sport to Lakewood chil-gible to receive one half of ciation'and the Newspaper Association of America. dren," says Nancy Kuehl, one percent of the state's "Major-metro paid circulationshave been declining Norwalk Parks and Rec gross gambling tax re- for two decades. The public has turned to cable chan- Director. ceipts. nels and news networks for breaking news. The edito- The Warren County Twenty-one grant ap- rial slant of most major metros is left-of-center politi- Philanthropic Partnership plications were received ca1136 which puts them at odds with the shift in political attitudes that has driven the U.S. rightward over the last was organized to promote and nine organizations 25 years." , and enhance community-across Warren County Are newspapers dying? It depends, Furnish cautions, based philanthropy in shared in the funding allo- Warren County. The War- cations. "on just what y6u mean by "newspapers., There are only about 230 major-metropolitan newspapers such as the ran County Philanthropic New York Times and the Chicago Tribune, but the num- ber of such news.paper-type publications as small dai- Smile Time at the Botanical Center lies, weeklies, shoppers and alternative papers ap- Meet the new president and CEO of the Greater Des proaches 10,000. These smaller publications can 0ff r Moines Botanical Garden and kick off the holiday sea- an audience to potential advertisers at lower cost and without the drawbacks of advertising in major metros. "Small dailies, weeklies, shoppers and alternatives charge very attractive advertising rates," points out Access Advertising General Manager Trae Nunnink. "What's more, they don't offend their readers with their style, their politics or wire naandatory internet fees. I think they'll be around for a long time." Nunnink believes that the key to success will be for smaller papers to recognize their comparative advan- tage and press it to the fullest. "Not every advertiser in the major-metro newspapers is well-suited for smaller papers," Nunnink warns. "Recruitment ads often work beautifully there. We place hundreds of thousands of ads in smaller papers every year to recruit truck drivers for trucking firms. They target the right people and areas, they fit the bud- get of almost any firm and the ad doesn't compete with dozens 0f similar ads so it automatically stands out." "When trucking recruiters run ads in major-metro newspapers, they often feel obligated to run a big, ex- pensive ad just to make it conspicuous," says Nunnink. We call this 'advertising on steroids.' The beauty of us- ing the smaller papers for recruitment ads is that you can write simple, concise ad copy, stay within your bud- get and still get great results." The next time you hear about the impending death of the newspaper, consider the possibility that- to para: phrase Mark Twain - the story may be slightly exagger- ated. NonNalk Parks and Rec Receives City State Bank Annual Pie Contest Philanthropic Partnership Grant I would define true courage to be a perfect sensibilness of the measure of danger, and a mental wililngness to endure it. -William Tecumseh Sherman | inl WENDY'S ICE is open year-round up Chili and Cheese Soup every day plus a variety of others during the week. Icinu on the Cake Place your holiday orders now... Birthday, Halloween, Thanksgiving, Christmas, etc. 1043 Sunset Dr. 981.9470/710-1450 son with the Friends" Second Annual Champagne and Chocolate Party, Friday; Nov. 18, from 6 to 8 p.m. Sip some white, red or sparkling wine or a cup of hot chocolate and enjoy tasty tidbits from appetizer stations. The Boys and Girls Clubs MMZ Choir will provide musical entertainment. Plantings in the Dome and Show House will be freshly decked out with new blooms and twinkly lights. At 7 p.m. Stephanie Jutila will be introduced as the first president/CEO of the Greater Des Moines Botani- cal Garden. Single tickets for Champagne and Chocolate are $35; two for $50; bundles of 10, $250. Reservations: a ordan@botanicalcenter.com or 515-323-6265. I would like to thank the residents of Norwalk for voting in Tuesday's election. One of the most important freedoms we enjoy as citizens is the right to vote. I consider it a privilege and pleasure to serve this community and the residents to the best of my ability and look forward to working with the rest of the council members and city staff of Norwalk. We will always face many challenges as a growing community, but with challenges come opportunities. Thank you, again, for electing me to play a part in the future of Norwalk. Frank Curtis EEMC. In.suture COMMITTED TO OUR CUSTOMERS AND OUR COMMUNITY, A sampling of just some of the many pies entered in the 2011 City State Bank Pie Contest. Photo submitted. City State Batik held its annual Norwalk Pie Contest Friday, Nov, 4. Community judges Were on hand to judge the pies according to appearance, crust, taste, tex- ture and filling. This year s judges of our public entries ] included Andy Mogle and Jane Walkerl Judging the employee pies this year were Phyllis McCann and Phyllis Desenberg. The contest was divided into two categories of Fruit Pies and Cream Pies. 1st place winners received $100 and 2nd place winners received $50. With nearly 40 pies entered, it was a tough competition. Thank you to all who entered and a special congratulations to our 2011 Winners: 1st Place Fruit Pie: Tammy Berenguel (Apple Caramel); 2nd Place Fruit Pie: Marilyn Rott~ (Apple); 1st Place Cream Pie: Katie Routh (Almond Joy); 2nd Place Cream Pie: Ed Kuhl (Strawberry); 1st Place Em- ployee: Jan Sparks (Pumpkin); 2nd Place Employee: Patty Olson (Chocolate Pecan). CIRTPA Meeting 2012 Garden The Central I0wa Re-Calendars gional Transportation Plan- i The W enCounty ISU ning Alliance (CIRTPA) - Extensi:61 -i Outreach will host a public meeting Office has received the tOreceive input and com- 9012 Garden Calendars. ments on an amendment to They make gifts for the the Federal Fiscal Years 2012- garden lover in your life. 2015 Transportation Ira- Also available for the gar- provement Program (FFY dener in your life are pub- 2012-2015 TIP) at 9 a.m., lications such as "Home Wednesday, Dec. 14, at the Landscape, "Landscape CIRTPAOffice, 420 Watson Plants :for the Midwest, Powell, Jr., Wa3 Suite 200, "Perennials for Sun," "Pe- Des Moines. rennials for Shade," "Mid- The project will utilize west Annuals & Perenni- Hiy:ehway Bridge Program als," "Annuals, .... Indoor funds of $224,000 in FFYPlants" and "Ornamental 2012. Water Features." Reserve your copy now by calling 515-961-6237. It's always a party at 8384 South Orilla Rd., Norwalk 981-9127 after 5 p.m. Tues.- Fri. or 371-2092 Any Event, Any Day, Any Food, Any Way .l nClu t F eiliti for 0cession Rent by Hour or Day Full-Service Bar .Full Kitchen Country Setting ,Dance Floor Seats up to150 Guests Holiday Parties, Family Reunions, Dinners, Wedding Rehearsals, Graduations, Birthdays, Business Meetings and School Events